Do you use it because someone told you that you should? Or do you actually receive offers and network with other people?
If you use Linkedin often, you noticed how it changed. More and more people notice that Linkedin has changed since its beginning. People are sharing photos of their pets. They are spamming other people. Some people even use it for flirting.
Sounds a lot like Facebook, right?
But Linkedin is not Facebook. It’s also not Twitter, Instagram or Tumblr. Linkedin is a professional business platform. Also, it has recently been bought by Microsoft, and the company is more than optimistic about its future projects.
According to the latest Linkedin job statistics, there are 6.5 million active jobs on the platform. Data shows that Linkedin is helpful when it comes to landing higher-paying jobs. If you play it right, it pays off to be present and active on Linkedin.
Whether you are looking for a job or a chance to network with other business people, you must avoid these mistakes.
- You are using the wrong profile photo
No party photos, no babies and no pets. Imagine your Linkedin is your CV. Now imagine you are an employer, and you receive a CV with a photo of a cute chihuahua. It looks unprofessional and irresponsible.
You need a professional photo of yourself. Pose with a great posture and a smile. You will often see professionals with their photos from business events. But if you don’t have a photo like this, don’t worry. White background and a big smile will be enough.
And remember, no excessive make-up. No kissing or hugging. No sunglasses and definitely no cigarettes or alcohol.
- You are skipping the status
People usually think that writing statuses is reserved for Facebook and Twitter. But, your Linkedin status is actually great for updating your network about your accomplishments.
So, every few days, try to put something in your status. Keep it professional, though. Write about your progress or a colleague who got a promotion or share an article you wrote.
- You are using default connection request
Remember, you are not on Twitter. If you want to connect with someone you have never met, do a little research on them. Customise your message to make your contact notice you.
Imagine sending connection request as the first impression you are leaving on someone. Just, in this case, you are not shaking hands. Instead, you are letting people know that you are not a spammer. You are a professional who doesn’t belong to the ‘sea of requests’.
So make the first impression count.
- You are skipping the summary
Summaries are still important, people! On Linkedin, the summary is one of the first things people read about you. It is a great way to describe what you do. It is also a great way to show your ability to sell yourself in a few well-chosen words.
Summary shows what you know and how well you can describe it. On Linkedin, it’s about quality, not quantity.
- You think that having a profile on Linkedin is enough
It’s not. Employers don’t just randomly find a profile. The truth is, you have to work to be noticed.
Join groups related to your interests. You can post your content or requests to groups. You can also follow companies to stay updated with the changes. This is a great way to reach out to HR departments. Comment on other people’s statuses. Like and reply to other people’s content. This will improve your visibility on Linkedin.