Apple Pay is to be launched in the UAE by the end of the year, it has been announced.

The system, which allows users to pay using iPhones and Apple Watches, will support customers with Visa or Mastercard credit or debit cards from six banks: EmiratesNBD, Mashreq, HSBC, Rakbank, Standard Chartered, and Emirates Islamic Bank.

The service will be available at a range of participating outlets before the end of December, Apple Pay spokeswoman Jennifer Bailey said.

“We know our customers in the UAE will love the added convenience and security Apple Pay brings, and we can’t wait for them to start making easier and more private payments soon,” she added.

The move comes as Apple identify markets outside of the USA as developing the infrastructure to use the service faster than at home.

Currently, three out of four Apple Pay transactions occur outside North America.

Welcoming the announcement, Matthew Colebrook of HSBC in the Middle East said: “As digitisation picks up in banking, and customers’ demand more convenient and secure solutions for their everyday payment needs, the launch of Apple Pay in the UAE will help encourage usage and acceptance of contactless payments.”

 

About The Author

Paul Ainsworth

Experienced media professional with over a decade working in Irish journalism. I am a former newspaper editor now helming executive editorial duties with CXM.World, the premier online source for customer experience news, features, and opinion in the MENA region. Along with my previous appointment as editor of the County Antrim Post, I have worked for and contributed to numerous publications and broadcasters within the last ten years, including the Irish News, Irish Times, Daily Mirror, BBC, and more.

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