More and more employees wish to be a part of organisations that have clear expectations. At the same time, companies are searching for ways to engage their customers. The question is, what is the best way to combine these two? A well-organised internal newsletter is your answer.
When your company is small, it’s easy to give and receive appreciation. Having a handful of people makes everything straightforward. But, as your company becomes bigger, you need a medium that will show the organisation’s transparency.The internal newsletters should address the employees and talk to them directly.
Apart from the weekly or monthly newsletters, your company should have an internal newsletter. Celebrating milestones and new releases, recognising your employees’ effort and building morale are just some of the functions. There is always plenty to discuss, and internal newsletters might just do the trick.
Here are 5 ways your internal newsletter can engage your employees.
- It keeps everyone involved
Internal newsletters are ideal for seeking feedback and ideas from employees. This is a great way to understand what they truly care about. Create articles around their stories to show them you hear them. Once your employees acknowledge this, they will feel more valued, which inevitably leads to more engagement.
2. It creates a sense of belonging
Think about having a section that talks about the personal achievements and milestones of your employees. There must be a wide range of activities that you can display in the internal newsletter. Once your employees acknowledge this, they will feel like they really belong somewhere. This type of appreciation often results in more employee engagement.
3. It creates a sense of appreciation
If you appreciate the good work your employees do in internal newsletters, they will consequently feel appreciated. Expressing appreciation for your employees’ efforts will inspire them to perform better. As a result, the employees will feel more happy and productive.
4. It is a great way to discuss goals
The company goals and visions should be clear to everyone. Instead of talking about them with every team in your company, use internal newsletters to communicate them. When employees read about the company goals, they can take enough time to think about them and go over them again if they need to.
Internal newsletters can be a fantastic tool for delivering the management news.
5. It describes your company culture
Internal newsletters are perfect for setting the right tone for your company. When crafted right, newsletters reflect your company’s values. As a result, your employees will find it easier to follow the right company values and avoid mistakes.