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Surveys: When less is more

I started a feedback company because I am a great believer in the power of the customer's voice to improve business performance.  You might find it surprising therefore, both from a philosophical and sales pers...

Innovation: It's all about permeation!

Before you start to read this article, take a break and make yourself a cup of tea. No, not by pushing buttons on a machine; make a proper cuppa and watch as the flavour and colour slowly seep out from tea bag...