Converting Customers to Fans

In an age of seemingly endless choice for consumers, the days of being forced to be a ‘loyal’ customer of a certain brand are well and truly over. Where once only a few big names dominated a particular marke...

Thoughts on GITEX 2017

The 37th GITEX Technology Week has come and gone, and once again offered a glimpse at the most exciting tech innovations making waves in the UAE. GITEX year-on-year attracts thousands of guests from across t...