Content Type: Insight

CDP vs CRM – How to Choose the Right Platform for CX Success

When it comes to customer experience, most companies aren’t short on data. The problem is that data is often scattered. Marketing sees one slice of customer data, sales another, service teams a third. No wonder journeys feel disconnected. A Harvard...

Not Vegas, Baby! The Need for New CX in a Dying Hospitality City

Las Vegas has taken something of a hammering as a destination recently. Resort bookings are down, trade event attendance is falling, and there’s talk of some moving elsewhere. It seems the lure of the night lights and glitz is fast...