Customer welfare in the UAE has been given a major boost with the unveiling of a five-star plaque at Dubai’s Customer Happiness Centre by Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

The centre is based at Dubai’s Chamber of Commerce and Industry, and is the second to be honoured under the Government’s star rating programme.

Sheikh Hamdan said that developing practical approaches to enhancing the happiness of the public is a critical part of realising the vision of Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum.

Sheikh Hamdan was accompanied by the Secretary General of The Executive Council of Dubai HE Abdulla Al Basti.
Chairman of Dubai Chamber of Commerce and Industry Majid Saif Al Ghurair and President and CEO of the Chamber Hamad Buamim welcomed His Highness at the Centre.

“Enhancing the happiness of customers requires the creation of a new culture of service and an environment that instils among employees the value of enhancing customer happiness and positivity,” said Sheikh Hamdan.

“The five-Star rating offers an opportunity for all Customer Happiness Centres to take their service excellence to new levels in order to achieve better outcomes, and contribute to realising the vision of the leadership to spread happiness and positivity.”

Sheikh Hamdan reviewed the achievements of the Dubai Chamber and praised the performance of employees who were instrumental in the achievement of the rating.

The Star Rating programme for Dubai Government’s Customer Happiness Centres was launched following a Memorandum of Understanding signed between the Emirates Programme for Excellence in Government Services and the Dubai Executive Council’s Secretariat General represented by the Dubai Model Centre.

The programme reflects the efforts of the two organisations to work together to implement the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum.

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