CX Professional Masterclass


Ian Golding

Global Customer Experience Specialist
and Certified Customer Experience Professional (CCXP)

A highly influential freelance Customer Experience consultant, Ian advises leading companies on Customer Experience strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked across multiple industries including retail, financial services, logistics, telecoms and pharmaceuticals and has deployed Customer Experience tools and methodologies all over the world.

More about Ian
Topics include
  • All core CX competencies, including CX Strategy and brand proposition,
  • The role of employees in delivering the strategy
  • Customer journey mapping
  • CX measurement (VOC, VOE and VOP)
  • CX improvement and CX culture.
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Masterclass Summary

Designed by

Ian Golding, world renowned Customer Experience Specialist, all graduates of the course will be given case studies, exercises and stories that bring to life the skills needed to succeed as a CX professional. You will create a relevant and personalised action plan that can start immediately and you will be able to demonstrate greater knowledge, confidence and credibility in the subject within your organisation.

Pre-workshop activities

Prior to their attendance at the masterclass, all delegates would be sent a questionnaire exploring their current understanding of customer experience. The questionnaire should be sent back prior to attendance at the workshop.

Target Audience

For those who want to validate their existing knowledge, be exposed to global best practice and learn the newest tools, techniques and methodologies of global best practice Customer Experience (CX)

Masterclass Agenda
Day 1

1. Introductions and expectations

2. The role of the Customer Experience Professional

  • Leading the customer agenda
  • Influencing with credibility
  • CXPA’s Competencies for the CCXP accreditation

3. Customer Strategy

  • Customer strategy examples
  • Customer Experience frameworks
  • Evaluating your customer strategy

4. Brand Proposition

  • What is it and why is it important?
  • Being clear about the brand promise
  • What makes a brand proposition
Day 2

1. Customer-centric culture

  • Characteristics of customer-centric organisations
  • What should customer-centric leaders be doing?
  • Employee experiences

2. Who are your customers?

  • The flaws in traditional segmentation methods
  • Creating customer personas
  • Using personas to influence

3. Customer empathy

  • What is empathy and why is it important?
  • How to think like your customers think
  • The role of storytelling

4. Customer journey mapping

  • The principles of mapping customer journeys effectively
  • Keeping it simple and actionable
  • Prioritising the most important things

5. Measurement

  • Measurement principles
  • Aligning the voices of your customers, people and processes
  • Know what your priorities are

6. Action planning

  • For you personally and your organisation
  • A framework for managing what happens next
  • Keeping up the momentum
Dates & Prices

Find all dates and prices here.

Choose your location and find preferred Time zone for you.


ZOOM Online Platform

For all Masterclass enquiries please contact us on:
Tel: +44 20 86385584

Important Note

Please note that all delegates will receive a digital certificate of attendance which they can upload on their LinkedIn profile.

You will have the opportunity to take the CCXP Exam at a CCXP Assessment Centre in Dubai.

Delegates wishing to take the CCXP exam, can register by completing the registration process at Upon acceptance by the CXPA to take the exam, delegates must then contact AMIDEAST at the details below.


Tel: 971-4-3678-176

Please include information on the exam and where you plan to test.

CCXP Assessment Centre in Dubai is located:

AMIDEAST Dubai and Prometric Test Center

Knowledge Village, Block 2B, Offie G-01B

Dubai, UAE