Almost half of global professionals don’t think that their marketing works the way they want it to.

Considering this, online marketing and SEO specialists, Reboot sought to investigate how companies feel toward marketing in 2018 – establishing what is a priority, challenge, and trend.

To achieve this, Reboot extracted data from the report State of Inbound by HubSpot. It revealed marketers will likely focus first on converting leads into customers (70 percent) and growing traffic to their website (55 percent.)

Alongside this, global professionals identified the main disruptors in marketing in 2018 will be: Artificial intelligence (A.I.), Virtual Reality (V.R.) and social platforms.

Interestingly, just 61 percent of 6,399 global professionals believe their marketing strategy is effective. To combat this, Reboot chose to look at five effective marketing swaps to transform your business in 2018:

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