Funnel Stage: Awareness

Everest Group’s Peak Matrix Assessment Highlights Global CXM Trends

For CXM buyers looking to adopt a new CX solution there is endless advice out there, with Everest providing a broader perspective. Gartner has its largely US-centric Magic Quadrants, Forrester at least takes an interest in global differences, but it...

The Price of Doing Business or £32 Billion in Frankenstack Waste? Freshworks Investigates The Cost of Complexity

As a business software user, glued to a laptop, there’s always a sneaking suspicion that software vendors, especially in the SaaS era, endlessly push new services and concepts. Features that many companies and their workers don’t need, creating complexity. That’s often...

Airbnb’s AI Speeds Customer Service, Boosts Profits, Plans for Real World Impact

Airbnb announced revenue up 10% for its latest quarter, driven by 133.6 million nights and seats booked, up 9% from a year ago. Within the app and company’s system, AI is playing a larger role in boosting those numbers, and...

The Grand Theft Auto VI Delay and Customer Experience, and You

Technology product delays are nothing new. But in the world of SaaS and cloud, they’ve become something of a non-story as release cadences and feature slips glide further up the roadmap. Making the Grand Theft Auto VI game delay big...

Top 5 Insights from New Metrics at EXP KSA

In October, CXM attended the New Metrics CX event in Saudi Arabia. Here are some of the key learnings Saudi Arabia is a region that has moved from talking about customer experience to now delivering it at scale. That evolution was...

Crescendo Offers A CX First: Multimodal AI With Simultaneous Voice, Text and Visual Interactions

As customer experiences become less about the written and typed word, consumers will expect to communicate with brands in ways that suit them. Enter Crescendo, with an AI that is happy to communicate in text, verbal or visual methods. As...

Mercedes-Benz Trucks Opens an Epic Customer Experience Centre

The personal touch remains key for large-scale purchases, and even all-digital businesses with huge numbers of customers can take a hint from the likes of Mercedes Benz’s new German CX centre down the autobahn from Stuttgart. The revamped Customer Experience...

RingCentral Announces AVA the Virtual Assistant and RingWEM

RingCentral’s suite of AI-powered business communications got a boost today with the announcement of RingWEM (workforce engagement management) and virtual assistant AVA. They come hot on the heels of a strong earnings report showing subscriptions revenue increased 6% year-over-year to...

CXM’s October Catch-Up and November CX Events Roundup

After the summer lull, October roared back into life for the CX industry, with trade shows, industry get togethers and awards season kicking off. November looks to be even busier as we get up to speed with what the collective...

How EXP KSA is Redefining the Experience Movement in the Middle East

Featuring insights from Mohamed Debouk, CEO of New Metrics Saudi Arabia has entered a defining phase in its transformation journey. One where experience has become central to how organizations deliver value, earn trust, and drive growth. That transformation took center stage at EXP KSA,...