Funnel Stage: Awareness

SAP Emarsys’ Customer Loyalty Index Shows Trend Loyalty is Here to Stay, Briefly

For every company that talks a good loyalty story, their hyper-focus on churn and pleading attempts to retention suggest that, even for confident brands, their concern over blind customer allegiance is growing. Data from SAP Emarsys’ only reinforces that notion....

Hubspot’s Spotlight Focuses on AI Project Delays and Roadblocks

The challenges of AI are manyfold; from worker over-enthusiasm, customer friction, legislative risks and operational issues. Hubspot’s latest survey of UK business leaders, captured during the latest Fall Spotlight analyis, reveals that while many are making plans for this AI-powered...

Qualtrics’ UK Consumer Research Highlights Low Trust in AI

Arriving on CX Day, new research from Qualtrics reveals that AI-powered customer service is falling short for UK consumers, costing brands loyalty and sales. The 24-page Consumer Experience Trends Report shows that only 5% of UK consumers say they would prefer...

CX Magazine Celebrates CXDay With Today’s Events and Insights

While not quite as exciting as tomorrow’s World Octopus Day, today is World CXDay, celebrating all that is good in the sphere of customer experience. It sees the big and small names across our expansive digital landscape all taking a...

L’Oréal’s Noli, the AI-Powered Beauty Platform and Akeneo Deliver Personalised Retail Experiences

In the consumer space, AI is fast developing new ways to engage buyers. The latest example comes from L’Oréal backed AI-driven beauty shopping platform, Noli. It has started using Akeneo’s Product Information Management (PIM) solution to power a hyper-personalised product recommendation...

Apple’s iOS 26 Live Airline CX Features Taking Off

During its Worldwide Developer Conference, Apple announced an improved customer experience for iPhone-using airline customers. Offering live updates and boarding passes within iOS Wallet, the feature is now available from selected airlines, as the iOS upgrade is fully available. Alongside the...

Transforming Business Culture – Lessons from Ian Fishwick

Lessons on resilience, culture, and customer experience In a candid conversation on the CX Lore podcast, serial entrepreneur and business leader Ian Fishwick shared the highs and lows of his remarkable career — from building networks in the UK’s telecoms boom,...

AI Personas Guiding Food and Beverage Brands to Smarter Decisions, and Coffee

Every software vendor is touting their latest AI features and benefits, but at CXM we’re also starting to hear about the benefits from end user organisations, and hopefully among their customers. Take Stravito, launching AI Personas, an agentic AI tool...

Your Customers’ Mobile Number Is Their Most Important ID, Handle It Carefully

Historical patterns tend to repeat themselves. Take your Social Security or National Insurance number.  Originally issued to track a worker’s earnings, In the US, its widespread use by government agencies eventually transformed it into an unofficial national ID. Then credit agencies...

Contentsquare’s New AI Agent “Sense Analyst” Delivers Analytics on Autopilot

If you ever had the feeling the robots are taking over everything, this week’s rash of product releases will confirm your suspicions. The latest news sees Contentsquare’s Sense Analyst announced as the latest autonomous AI agent to boost CX analytics...