The Middle Eastern fintech company Geidea Solutions have announced collaboration with Brilliant Basics, a design-led innovation studio, to help promote the vision for becoming a leading digital financial services company in the region.

Geidea’s vision is to enable cashless payments for all merchants in Saudi Arabia which goes in line with the KSA’s prediction of cashless society by 2030.

Brilliant Basics studio will support Geidea’s acceleration of business digitalisation by providing top notch website, whole branding package and social media strategy as well as greater focus on end to end customer journey mapping and multichannel branding.

Chairman and founder of Geidea Abdullah Faisal Alothman commented on the new partnership, “Innovation is at the heart of everything we do. As we look to expand our business directly to merchants and SME’s it is key we are able to provide a seamless end-to-end digital experience for our merchants not only from our payment solutions products but also from every touchpoint on their journey with us.”

Anand Verma, CEO and Founder of Brilliant Basics said, “We are delighted to partner with Geidea in supporting their vision to be a world class Fintech organisation. Our experience in the middle eastern market combined with our digital design and marketing technology expertise will allow Geidea to move at speed in achieving a customer-centric ambitions. We are excited about getting selected to be their lead digital studio.”