The very best in CX innovation across the Middle East has been celebrated at the annual Gulf Customer Experience Awards.

HSBC, Ejadah Asset Management Group, and the Ras Al Khaimah Economic Zone (RAKEZ) were among the big winners on a day that saw hundreds of delegates arrive at Dubai’s Conrad Hotel for presentations before an expert panel of judges comprising of global CX consultants, Heads of CX within firms, and CEOs.

Hosted by Awards International, the Finals event saw teams compete across nine categories, including Best CX Strategy, CX Team of the Year, and Best Measurement in Customer Experience.

The Overall Winner award was presented to the team from RAKEZ who floored judges in the Customers at the Heart of Everything category with a presentation outlining their commitment to client growth through the provision of cost-effective set-up packages, modern facilities, and first-class services.

The hotly contested CX Professional of the Year title was awarded to Maya Khalifeh (pictured below), Group Customer Experience Manager at packaging experts INDEVCO, while HSBC’s innovative Service Magic through Innovation, Listening and agile Execution (SMILE) plan for customers, and their Learn – Enable – Aspire – Progress (LEAP) initiative for employees helped earn the bank an incredible three Gold awards, and one Silver.

Speaking after the Finals, Awards International’s Regional Manager for the Middle East, Aleksandar Ilić, said: “The Gulf Customer Experience Awards is the premier event in the region to celebrate the excellent work of the teams and individuals that provide customers with the best experience possible.

“The standard of CX excellence on display this year has been nothing short of remarkable, and it truly is an honour to be able to host these dedicated professionals as they show us the advances they are making in the customer journey.

“A huge congratulations to all of the winners and finalists – you made this a very special event, and we cannot wait to see what’s ahead from you for the rest of this year, and what we will be honouring in 2021.”

Click here for a full list of winners from the 2020 Gulf Customer Experience Awards.