The Gulf Sustainability and CSR Awards are taking place in Dubai on February 20, and ahead of the gala event, CXM World is profiling the submissions by finalists that will be presented to judges. Here we offer insight into entrants competing in the Cause Related Marketing Campaign category.











The communications firm has been shortlisted for its #PostWisely campaign, which aims to encourage people to think carefully about details they post online, and to refuse social media friend requests from strangers. The aim of the campaign is to reduce cyber crime including stalking, sexual harassment, and bullying.

Dubai Electricity and Water Authority






DEWA’s ‘Conservation Award – Together for a Sustainable Future’ is their entry in this category. The award initiative helps promote conservation and sustainability among school pupils.

A third as-yet confidential entry will also compete in this category.