Netherlands-based CX professional Rosaria Cirillo is one of many global industry figures judging at the inaugural International Customer Experience Awards, which take place in Amsterdam on November 20. Here, she discusses her TEDx talk, Happiness-Driven-Growth: A new Enriching-Life Model…

In May 2016 I gave a Tedx talk at Tor Vergata in Rome, the University from I graduated with a Masters degree in Business Economics back in 2002. The TedxTorvergataU event had the theme New Models of Life. Resist the Usual. Be Unexpected.

I spoke about Happiness Driven Growth, a revolutionary business model that companies can and should pursue, and a concept that I have been championing for quite some time now.

Revenue and growth are consequences of customer choices, which are driven by their happiness. So why is it that when it comes to business and customers, our goal is to maximise loyalty and profit rather than to maximise overall happiness of customers and employees?

When companies focus on improving Customer Experience, they achieve higher revenue, loyalty, word of mouth, and even lower costs, ultimately driving profits and business growth. What if these benefits could be boosted thanks to a more meaningful purpose?

The Happiness Driven Growth business model is the answer.

Watch my TEDx talk where I elaborate on why companies should have a growth model driven by happiness, instead of one based on loyalty and profit.

For details on entering the 20128 International Customer Experience Awards, click here.

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