
Crescendo Integrates Amazon Nova Sonic to Deliver 24/7 AI-Powered Voice Support
Crescendo has unveiled a breakthrough in voice automation. By integrating Amazon’s Nova Sonic foundation model, designed specifically for advanced speech recognition and generation, Crescendo now provides businesses with fully automated, human-like voice support across all customer touchpoints.With this new capability,...

AI Usage Among Small Businesses Jumps 41% in One Year, New Survey Finds
A new survey reveals a leap in artificial intelligence (AI) adoption among small businesses in the U.S., with usage soaring from 39% in 2024 to 55% in 2025. That’s a 41% year-over-year increase, showing how rapidly AI is becoming a...

This Week in CX: AI Phishing, Impulse Buys & the Frustration Economy
Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve explored how Gulf brands are using AI to slash costs while boosting CX, why mobile users are hitting their limit in the frustration economy, and...

What If You Could See Every Competitor’s Weakness? Now You Can, With Pulse Ai
Chatmeter has launched Pulse Ai: Competitive Intelligence, a tool that enables brands to tap into real-time local market insights at scale. This new platform offers multi-location businesses the ability to track and analyse how they stack up against competitors, not...

Stats Are In: HR Loves AI, But Training Isn’t Keeping Up
Artificial intelligence has officially made its mark on human resources, with a striking 82% of HR professionals now incorporating AI tools into their daily work. But while the tech has become a staple in tasks like analysing employee feedback (46%),...

Hobbycraft gets Crafty With AI and Freshworks for Smarter Customer Service
At Freshworks’ recent Refresh Europe event in London, heralding the launch of the new and improved Agentic Freddy AI, CXM interviewed Simon Birch from Hobbycraft, a UK arts and craft retail chain, to see how AI and cloud fit into the...

Vonage and AWS Launch Natural AI Voice Agents
Vonage has joined forces with Amazon Web Services (AWS) to redefine the future of voice interactions. The two companies announced a new integration that connects Amazon Nova Sonic, a speech-to-speech foundation model, with the Vonage Voice API, giving businesses access...

Dubai Airports’ Greet and Go Service Speeds Visitor Arrivals
Hanging around airports looking for your name on a sign, waiting for the Uber to turn up or finding your tour group remains one of travel’s more annoying aspects. To address the problem. Dubai Airports has launched DXB Greet &...

Zendesk’s AI Now Writes, Watches, and Warns in Real Time
Zendesk is going all-in on AI again, this time rolling out a powerful batch of updates aimed at doing less talking and more resolving. The latest upgrades to its Resolution Platform include AI agents that can handle email, a historically...

How Gulf Brands Are Using AI to Cut Costs and Boost CX—All at Once
Artificial intelligence is already at work inside some of the most customer-focused brands in the Gulf. It’s not only taking on back-office tasks but on the frontlines as well: talking to customers, analysing what they say, and even predicting what...