Dubai-based management consultancy firm Marmalade Fish has been recognised for creating the most positive community impact based on an independent, comprehensive assessment of global companies.

Administered by the nonprofit B Lab, the assessment measures a company’s impact on its workers, community, customers, and the environment. To certify as B Corporations, companies like Marmalade Fish must complete the full assessment and have their responses verified by B Lab.

Marmalade Fish is the first and only certified B Corporation in the Gulf region, becoming a beacon for the highest ethical standards across supplier relations, diversity, and involvement in the local community. The certification also measures the company’s practices and policies around community service and charitable giving, a topic central to the UAE’s Year of Zayed.

“The real wealth is hard work that benefits the person and the community. It is immortal and eternal, and forms the value of the human and the nation.” Sheikh Zayed bin Sultan Al Nahyan

Marmalade Fish is a consultancy specialised in organisational values and culture change, driven by a belief that for business to create a sustainable future, investment must be made in human capabilities alongside technology. The firm of 35 associates working across five continents, brings values and culture to the forefront of how businesses operate in order to increase profits, improve customer and employee experience, innovation, and safety standards.

At the 2018 Gulf Sustainability and CSR Awards in Dubai, the Marmalade Fish team presented details of their operations to hugely impressed judges, who awarded them Gold in the Social Enterprise category. The consultancy was established in 2015 and since then has impacted 300,000 people, working across nine sectors in five continents.

Jay Coen Gilbert, co-founder of B Lab, said: “Companies like Marmalade Fish exemplify what it means for a business to be a good citizen. We’re proud to recognise their achievement. Best for the World is the only list of businesses making the greatest positive impact that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance.”