Merging the Online and Offline Shopping Experience

The current division of the high street and online shopping experience is compelling customers to decide between making a purchase online or offline. This siloed approach to sales might not be the best way for retailers to go about things...

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Tech Falling Down UK Festive Shopping Lists

UK shoppers plan to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new research. With the average gift shopping budget per person...

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Mobile Technology and the Seamless Retail Experience

Emerging technologies have allowed consumers to connect their smartphones in almost any area of their life. Mobile apps that were once built for simple daily chores such as text messaging can now be connected to smart homes, wearable technology, and...

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Mobile Retail: Five Tips for Business on the Go

Mobile has evolved for life on the go, making our lives faster, easier and more convenient.  Therefore, retailers’ mobile commerce offering needs to also align to this, aiming to bring relevant and convenient offerings to us, and fast. With nearly a...

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Live-Streaming, VR, and Mobiles: Customer Experience Predictions for 2018

In 2018, the wish to learn what the future holds is on the rise, so we asked five experienced businesspeople to give us their own Customer Experience predictions for the next year. 1. Paul Jarrett, MD & Founder of Sonin: Businesses who...

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Digital Innovation ‘Paramount’ for Retailers Ahead of Peak Shopping Months

Retailers have been warned they must rethink their digital sales services to capitalise on consumer trends. Following the release of data on retail sales by the Office for National Statistics, eCommerce consultancy Salmon said that although tills have continued to ring...

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The Mobile App: Three Tips for Driving Loyalty

Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding...

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Hitting the Streets or Shopping from the Sofa – Which Wins for Customer Experience?

With figures from IMRG revealing UK online retail sales reached £133bn in 2016, an increase of 15.9%, year-on-year, it’s clear consumers have been quick to embrace the ease and efficiency offered by online stores. The high street used to be...

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How to Deliver Exceptional Customer Experience with Mystery Shopping

Customer experience expert Cheryl Flink from Market Force Information showcases the power of linking mystery shopping to the bottom line. It’s fair to say businesses across all sectors have well and truly woken up to the vital importance of delivering exceptional...

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Online Shopping Habits Surprise UK Retailers

Shopping habits are not evolving as fast as some retailers – and pundits – may perceive. Research reveals that consumers not only still prefer laptop and desktop devices when it comes to online purchasing, but also there are growing demographic...

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