IT firm Riverbed Technology plans to unveil new software for Middle East businesses at the upcoming GITEX Technology Week in Dubai.

The company, which has a base in Dubai, will showcase its new SteelCentral portfolio, described as a “visibility solution for end-to-end network, application and end-user experience monitoring”.

An application-defined Software-Defined WAN (SD-WAN) solution, called SteelConnect, will also be displayed at the event, which takes place at the Dubai World Trade Centre from October 8 – 12.

Elie Dib, Riverbed’s Senior Managing Director for the Middle East, Turkey and North Africa, said: “Delivering a flawless end-user experience for employees and customers has never been more critical to give a competitive edge.

“As Middle East organisations double down on their digital investments, their IT infrastructure needs to adapt and support this transformation.

With Riverbed’s solutions, enterprises benefit from an intelligent and simplified approach to designing, deploying, and managing distributed networks for today’s cloud-centric world. This is the future of Application Networking and is precisely what we intend to highlight at GITEX.”

Mr Dib added: “Our focus this year is on IT decision makers and CIOs. It’s imperative to approach high-level executives to demonstrate why their businesses need our solutions.

“GITEX gives us the ability to make a significant impact in a relatively short amount of time and we have designed our product demos to be concise and yet highly informative. As always, we will also utilize the trade show as an opportunity to deepen our ties with our value-added distribution and channel partners.”

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