Tag: black friday

RCS Takes the Lead in Customer Communication This Black Friday

Black Friday inboxes and message feeds looked very different this year. Instead of receiving discount alerts, shoppers were scrolling through interactive cards, tapping product carousels, and exchanging two-way messages with brands inside their native messaging apps. That shift was driven...

Black (Bleak?) Friday Fails to Shine! The Sad Truth and A Few High Points

The term Black Friday has a long and depressing history. And recent highly-repetitive sales efforts, plus overloading the concept have helped eradicate consumers’ sense of value or seasonal cheer. While some brands have made positive changes, digging for good news...

CXM’s November Catch-Up and December CX Events Roundup

November may have come grinding to a halt due to Thanksgiving, but there was still plenty of action earlier on, with lots coming in December to keep an eye on. The highlight for the CXM team was definitely awards night for...

What Companies Are Changing the Game for Black Friday?

According to the emails flooding into the CXM press release box, this year Black Friday is all about AI. Perhaps with a smattering of scam dodging, sales channel surge-preparedness and sifting through loads of SMS messages, depending on the vendor....

Good CX Will Drive Profits During the 2025 Holiday Season

Retailers are already revving up for the Black Friday, Christmas to New Year’s sales and ever-extending holiday season. Their clever marketing and tempting offers are in place. But will they remember the need for good customer service in the push...

U.S. retail growth driven by in-store shopping revival this holiday season

Holiday retail spending in the U.S. grew by 4.8% year over year, according to preliminary insights from Visa Consulting & Analytics’ (VCA) inaugural Retail Spend Monitor. The analysis, which covers a seven-week period beginning November 1, includes data from all...

Email dominates, but SMS and push notifications surge this Cyber Week

According to Bloomreach, the 2024 holiday shopping season highlighted a major shift in how businesses engage with customers. Personalization and omnichannel strategies drove a 9% year-over-year (YoY) revenue increase for brands during Black Friday. Mobile push notifications saw the most...

Conversational commerce surges on Black Friday

Infobip recorded an impressive 3.4 billion customer interactions this Black Friday on its platform, marking a 26% year-over-year increase. Messaging channels like SMS, Email, and WhatsApp led the way, contributing 1.8 billion interactions, up from 1.7 billion in 2023. Rich Communication...

Black Friday 2024 sees shifts in UK e-commerce app trends 

According to data from AppsFlyer, this Black Friday, UK shoppers drove a 43% increase in iOS in-app purchases and a 31% rise in Android compared to average Fridays in November, showing a reliance on e-commerce apps. Year-over-year, Android purchases experienced...

American retailers fail to block email fraud ahead of Black Friday

With the holiday shopping season kicking off this week, new research from Proofpoint uncovers significant gaps in email security among top U.S. retailers. According to the cybersecurity and compliance company, 40% of the nation’s leading retailers are failing to implement...