Tag: branding

From identity to experience: How Luckybeard architects CX through brand

Between the customer experience and any business lies the brand. This mythical, much-discussed and often maligned key piece of marketing power can get lost in the mix of modern business. Startups might think their brand is ready-baked on day one....

A third of UK consumers willing to pay more for connected experiences

New research from branding firm Merkle reveals that UK consumers actively seek opportunities to engage with brands through connected technologies. The rise of QR codes, visual search, augmented reality and NFC (Near-field Communication) tags all add to the consumer experience.  That’s according...

In the engagement era, product wins over brand

New research from SAP Emarsys reveals that 25% of consumer product brands have cracked the code and entered an ‘Engagement Era,’ focusing on product, while others struggle to connect. The 2025 survey of over 2,000 consumers shows that over half...