Tag: Brands

Social Media Isn’t Fun Anymore. What Does That Mean for Brands?

Social media is no longer the guaranteed engagement engine it once was. Sure, many (usually younger) people are still using it to discover and buy things, but the initial thrill social media offered before has faded. New research from GWI for...

Report Roundup: CX Vendors Cite Contextual Intelligence and Change Resistance as Key Trends for 2026

Tis the season for tech types, big brands and software planners to drag a crystal ball out and have a peek into their roadmap and conceptual futures. Personally, I wish they’d give it rest, so we could all have a...

AI is transforming predictive marketing: How can businesses tap in?

It’s no secret that AI is revolutionising the marketing landscape, from automating content creation to enhancing personalisation. With nearly half (48%) of businesses looking to review their tech stack in light of AI, it’s clear that emerging technologies are influencing...

Real retention: Why brands need to rethink their loyalty programmes

With people suffering from loyalty programme fatigue, the benefits and perks offered by brands need to show better value for their customers argues Zac Eller, GM, Global Partnerships, ExpressVPN. Across industries, there’s a tried and tested method businesses use to keep...

Building long term engagement beyond the holiday rush

For retail, the ‘most wonderful time of the year’ is more than just a catchy jingle – it’s an opportunity to lay the foundation for long term customer loyalty. While holiday sales can generate as much as 20% of annual...

SMS becomes a critical tool for consumer engagement 

According to the latest report by EZ Texting, there has been a dramatic shift in consumer behaviour, with SMS emerging as a pivotal channel for business communication, boasting an astonishing 98% open rate. This shift highlights the transformation of texting...

AI and empathy define the top US brands in customer experience   

According to KPMG’s report, leading companies are setting themselves apart by focusing on empathy, values-driven engagement, and cutting-edge technology. The study, which surveyed over 10,000 U.S. consumers across 316 brands, revealed that USAA, H-E-B, and Patagonia topped the rankings, with...

Gen Z and Millennials turn to podcasts for news and connection

Podcasts have become a leading platform for brand discovery, particularly among younger audiences, surpassing traditional media channels. According to GWI’s latest report, the trend has accelerated since 2021, with Gen Z listeners playing a significant role in this shift. The survey...

RCS is transforming brand-customer communication

Sinch highlights that Rich Communication Services (RCS) is fast gaining traction as brands explore new ways to improve customer interactions. According to insights from a panel of senior marketing and digital communications experts across top European brands, over 70% anticipate...

US consumers are losing hope in saving the planet. Can brands help?

US consumers are growing increasingly pessimistic about their ability to save the planet, reveals the latest study by Mintel. The Global Outlook on Sustainability report highlights a growing crisis in eco-confidence, as fewer consumers believe there is still time to save...