Tag: business communication

Why Gen Z is rethinking workplace communication

By the time Isobel McWilliams enters a meeting room, she’s already attuned to the signals no one says out loud. Some colleagues will dive into conversation. Others prefer a Slack DM. And then there’s the new Gen Z hire, efficient...

ActiveCampaign buys WhatsApp automation startup Hilos to turn chats into sales

ActiveCampaign has acquired Mexico City-based Hilos in a deal set to transform the world of marketing automation. The move puts the fast-growing platform at the forefront of WhatsApp messaging for business, with over 2.4 billion users and 200 million active...

What makes people open emails in 2025?

Email remains one of the most powerful communication tools in 2025, with 93% of people checking their inbox daily—and only 6% taking a break from email while on vacation. With billions of emails sent every day, businesses must understand user...