Tag: business messaging

RCS in CX: How RCS Business Messaging Pays Off for Customer Experience Leaders

Remember when texting a company felt like sending a note into the void? It all started with SMS: short, boxy, but dependable. Somehow, that simple ping became the backbone of customer communication before anyone realized it. Then MMS added pictures. Then...

Infobip Adds Voice to WhatsApp Business, Bridging Messaging and Real-Time Support

Infobip has introduced WhatsApp Business Calling, a new feature that enables companies to make and receive voice calls directly through their WhatsApp Business accounts. With this new capability, businesses can initiate and accept voice calls globally via WhatsApp’s familiar interface, meaning...

Message Received: The RCS Revolution Is Here

Business messaging is evolving fast, and Infobip is at the centre of it. According to Infobip’s new report, Rich Communication Services (RCS) messaging is seeing explosive growth, redefining how brands connect with their customers. Based on over 530 billion...

Sinch brings RCS business messaging to iOS for UK customers

Sinch has announced that RCS Business Messaging (RBM) is now available for iOS users on Three UK and Virgin Media O2 (VMO2) networks. This development marks a major step in transforming how businesses engage with their customers, extending reach to...

RCS is transforming brand-customer communication

Sinch highlights that Rich Communication Services (RCS) is fast gaining traction as brands explore new ways to improve customer interactions. According to insights from a panel of senior marketing and digital communications experts across top European brands, over 70% anticipate...

RCS set to quadruple by 2029, driving billions in revenue

Research by Infobip predicts that Rich Communication Services (RCS) traffic will experience a fourfold increase over the next five years. According to data from tech analyst Omdia, RCS messaging, comprising both Application to Person (A2P) and Person to Person (P2P)...