Tag: channels

The State of CX in Europe: What Businesses Need to Know to Deliver Excellent Experiences

In today’s hyper-competitive business environment, customer experience (CX) is no longer a ‘nice to have’ – it’s a critical differentiator across Europe. Consumers are clear about what they expect from the brands they engage with: fast, seamless, and personalised service...

What 50 omnichannel campaigns reveal about the future of CX

What do Klarna, Duolingo, and Sephora have in common? No, this isn’t the start of a joke. It’s a serious question that exposes a significant shift in how brands approach customer experience (CX). While most companies struggle to unify online...

AI is transforming predictive marketing: How can businesses tap in?

It’s no secret that AI is revolutionising the marketing landscape, from automating content creation to enhancing personalisation. With nearly half (48%) of businesses looking to review their tech stack in light of AI, it’s clear that emerging technologies are influencing...