Tag: china

TikTok (US Version) Could Save Marketing Access to Gen Z

TikTok has been the golden child of social media for the last couple of years, doubling from around 750 million users in 2022 to 1.5 billion in 2024. As a marketer’s dream, especially with the decline of Twitter/X, everything seemed...

China’s Gen Z is Building an Emotional Economy

China’s Gen Z is Building an Emotional Economy

According to a new report by China.org.cn, 64% of Chinese consumers say they buy for emotional fulfilment rather than just practicality, and the generation leading the charge is Gen Z. Although they make up just over 15% of China’s population,...

The latest cx news

Canada’s financial divide, Amazon’s defiance, and Chinese censorship

Canadian families face emotional and financial risk due to rising costs A new study by the Money Wise Institute reveals a growing disconnect between Canadian parents and their children on inheritance expectations. While 80% of parents cite rising living costs as...

Quantum AI The trend businesses love but don’t quite get

Quantum AI: The trend businesses love but don’t quite get

Quantum AI is gaining traction among business leaders, with 62% of respondents in a new SAS survey reporting they are either investing in or actively exploring the technology. The findings suggest growing momentum around quantum computing as the next frontier...

tariffs

The impact of tariffs on customer experience

Based on the headlines, it is easy to imagine the impact of Donald Trump’s global tariff war bringing steel producers’ or car manufacturers’ CEOs and, of course, penguins, to their knees in tears. While the immediate impact might deliver a...

Alibaba pours $53B into AI

Alibaba pours $53B into AI

Chinese e-commerce giant Alibaba Group is making its boldest tech move yet, pouring a staggering $53 billion (£41.9bn) into AI and cloud computing over the next three years—more than it spent on these sectors in the past decade combined. The announcement...