Tag: CMOs

CX fundamentals all CMOs must know

Customer experience is a key priority for many organizations: according to Gartner research, 57% of CEOs and CFOs view enhancing CX as a leading strategy to fuel growth in the next three to five years. CX needs an outside-in approach....

Chief marketing officers are poised to take over the boardroom  

Rupert Bedell is one of a few chief executives who’s made their way to the top job via the marketing department. Before arriving at Fasthosts, he’d occupied senior marketing roles with American Express, NatWest, HSBC and Barclays. The evolution of the...