Tag: consumer behaviour

Why Do Solo Consumer Reviews Hold More Weight Than Group Experiences?

When it comes to consumer reviews of leisure activities, the most persuasive voices come from individuals. New research from the University of Maryland’s Robert H. Smith School of Business and Oklahoma State University reveals that reviews written by people who...

Digital Grocery Loyalty Isn’t Keeping Up with Its 71% Adoption Rate

Online grocery shopping is now firmly part of American consumer behaviour: 71% of shoppers have done it, and half do it at least once a month. But a new survey from composable commerce provider VTEX shows that loyalty hasn’t caught...

Is Google Losing Its Grip on How Consumers Discover Brands?

Consumers are choosing other ways to discover brands than using Google. They’re using AI or social media for all types of search – be it information, entertainment or hunting for new brands. A new report from Yext reveals 62% of global...

Retail Therapy or Retail Values? Shoppers Are Choosing Sides   

More than one in three U.S. consumers (35%) say they expect to spend more on holiday gifts in 2025 compared to last year, even as nearly half (49%) admit they want to spend as little as possible. This conflicting mindset...

Text Me, Don’t Email Me: The Retail CX Wake-Up Call

New research from UJET reveals a major shift in what truly influences consumer buying decisions. Hint: it’s neither AI nor a fast reply. It’s not even empathy from human agents. Today, nearly half of consumers (46%) say a mobile-friendly customer...

Tech Improves Dining Experience for 57% of Consumers

According to new consumer data released by HungerRush, America’s appetite for quick-service and fast-casual dining remains strong, despite inflationary pressures. A striking 93% of consumers still visit these restaurants at least once per month. However, diners are becoming more selective:...

75% of Consumers Form Negative Brand Opinions Over Poor Product Info

In a stark reminder of how digital shelf performance shapes brand perception, Syndigo’s report reveals that three out of four global consumers (75%) develop a negative impression of a brand if they encounter inaccurate or incomplete product information online. This...

6 in 10 Americans Won’t Pay More Than 10% Extra Due to Tariffs 

According to new data from ESW, six in ten U.S. consumers say they won’t tolerate more than a 10% price increase due to tariffs. This shows the growing sensitivity to rising costs and a shift in how Americans expect retailers...

Americans Adapt Spending Habits Amid Economic Pressures

A new study from strategic market research firm Alter Agents highlights the growing impact of economic pressures on U.S. consumer behaviour in 2025. The research emphasises how inflation, political instability, and trade concerns are forcing Americans to rethink their spending...

U.S. consumers slash spending but still say yes to summer

Summer isn’t cancelled, but it’s definitely been downsized. According to Trustpilot’s 2025 Summer Spending Survey, Americans are determined to enjoy the season, even if it means spending less, staying closer to home, and making tough tradeoffs to avoid blowing their...