Tag: consumer behaviour

78% of shopper moments now have nothing to do with sales

The age of the big bang sales event may be over. According to The New E-Commerce Calendar, a global report released today by Intuit Mailchimp in partnership with behavioural consultancy Canvas8, nearly 80% of the moments shaping consumer behaviour today...

Price tags vs. planet: Shoppers reveal what really matters in the aisle

As Earth Day approaches, a fresh poll from the Marine Stewardship Council (MSC) offers a revealing look at how Americans are navigating the grocery store with one eye on their wallets and the other on the planet. The numbers tell a...

Politics, spending, DEI, and workplace stress: the global impact of shifting policies

Britons divided on the impact of Trump’s anti-DEI policies  A poll by Apella Advisors and Find Out Now shows that 53% of Britons believe it would be bad if UK companies followed US firms in scaling back diversity, equity, and inclusion...

The holiday return flood: 65% of shoppers sending gifts back

According to a recent Akeneo report, nearly two-thirds (65%) of consumers returned or exchanged a holiday purchase this year, with the majority (65%) preferring to return in-store rather than ship products back. This shows a growing consumer awareness of sustainability,...

Consumers prioritise local retail for trust and convenience

Consumers are increasingly turning to local retailers for the trust, connection, and personalized service they offer—often willing to pay higher prices for the experience. According to data from Locally, 71% of shoppers prefer to buy from local stores, even if...

What are the key drivers in shaping consumer trust in local businesses?

When researching local businesses, consumers in 2025 are turning to a mix of digital tools and personal recommendations. A recent survey by Chatmeter highlights the diverse methods people use to gather information before making decisions, particularly when choosing restaurants or...

Almost 90% of shoppers used AI this holiday season

The latest report by Talkdesk reveals a shift in consumer behaviour driven by AI during the holiday season. According to the survey, 88% of shoppers utilised AI in some capacity, with 56% reporting increased happiness due to AI’s support. Furthermore,...

U.S. retail growth driven by in-store shopping revival this holiday season

Holiday retail spending in the U.S. grew by 4.8% year over year, according to preliminary insights from Visa Consulting & Analytics’ (VCA) inaugural Retail Spend Monitor. The analysis, which covers a seven-week period beginning November 1, includes data from all...

Slow shopping emerges as key trend in holiday spending this year

New research from Affirm reveals that consumers are expected to spend the same or more this holiday season, but with a more intentional, “slow shopping” approach. The survey, conducted by Talker Research on behalf of Affirm, shows that more than...