Tag: Culture change

HSBC puts CX strategy at the heart of global operations

Intensified competition, skyrocketing client expectations and mounting cost pressures has pushed retail banks to reassess customer experience (CX). HSBC is no different. Since 2022, the bank has been building a customer first culture, overhauling how it measures CX and re-examining its...

Ford Otosan localises global CX playbook

Ford Otosan is a JV between the auto maker and local group Koç Holdings. Henry Ford once told customers for the Model T Ford, they could “have any colour, as long as it’s black.” The industry has come a long way...