Tag: customer behaviour

More Than Half of Customers Now Start Support Journeys Outside Company Channels

A new Gartner survey has revealed that 51% of service journeys now begin on third-party platforms such as Google, YouTube, and generative AI tools like ChatGPT, often without customers ever visiting a brand’s official channels. This trend is particularly strong among...

Contentsquare’s new AI knows why your users are dropping off — and what to do about It 

Contentsquare has introduced Sense, a suite of AI-driven features that fast-tracks how businesses understand and act on digital customer behaviour. Integrated directly into the Contentsquare platform, Sense aims to remove the bottlenecks in traditional analytics by automating complex analysis, simplifying...

Americans say ‘yes’ to branded calls, ‘no’ to unknown numbers

As robocalls and phone scams continue to rise, a new Transaction Network Services (TNS) survey reveals that most Americans now want businesses to clearly identify themselves when calling. According to the study, conducted with Kantar, 76% of U.S. adults say...

AI assistants will replace 25% of mobile app usage by 2027

According to Gartner, mobile app usage is expected to decrease by 25% by 2027, driven by the rise of AI assistants such as Apple Intelligence, ChatGPT, Google Gemini, and Meta AI. Smartphone users increasingly rely on these intelligent agents to...

Why you should sweat the small stuff

Small changes, big impact. How incremental improvements can transform customer experiences, build trust, and pave the way for long-term business success. In any relationship, grand gestures are great but it’s the small things that really show you care. It’s the same...

UK adults spend record 4+ hours online daily as social media dominates

The average U.K. adult now spends 4 hours and 20 minutes online each day, according to Ofcom’s Online Nation 2024 report, which tracks digital habits across the country. This increased from 2023, when the average was 3 hours and 41...

Wayvee Analytics bags $5M to tackle retail challenges with real-time, privacy-focused AI

Wayvee Analytics has emerged from stealth, securing $5 million in pre-seed funding in a round led by Tetrad. vc. By combining radio frequency (RF) waves with proprietary AI algorithms, Wayvee’s technology measures customer satisfaction (C-SAT) and key engagement metrics in...

Retailers are planning to continue commitment to physical stores

Almost three-quarters of European retailers confirm they have plans for further expansion of their physical stores, according to CBRE’s 2024 European Retail Occupier Survey. 71% of retailers that already have plans in place to increase their brick and mortar offering...

Cyber week set to drive nearly $41B in sales

The upcoming holiday season is expected to break all records, with Adobe forecasting a staggering $240.8 billion in online sales between November 1 and December 31. According to Adobe’s latest report, Black Friday will see faster growth than Cyber Monday...

Almost 90% of shoppers frustrated by rising prices

A new survey from R.R. Donnelley & Sons Company (RRD) shows that inflation makes consumers change their shopping habits, putting value ahead of brand loyalty. As prices keep rising, shoppers are choosing lower-cost alternatives, searching for bargains, and avoiding items...