Tag: email marketing

Consumers still read emails, but only the ones they trust

A new survey confirms what most inbox-weary marketers already fear: consumers are still checking email, but they’re quick on the spam trigger. According to ZeroBounce’s 2025 Email Statistics Report, 93% of consumers check their email every day, yet 80% admit they...

New Persado release promises smarter, faster, and more lucrative emails

The new AI assistant for financial marketers is here. Persado has rolled out Dynamic Email, an AI-powered solution that promises to take the grunt work out of campaign creation and optimisation, offering faster execution, more conversions, and far less operational...

Email isn’t dead—but bad email strategy could be killing engagement

Acoustic has released its 2025 Marketing Benchmark Report: Measure How You Stack Up and Learn Tips to Improve Your Strategy. This report offers an in-depth analysis of current trends in email marketing, automation, and personalisation. It emphasises email’s continued dominance...

Exclaimer teams up with Chili Piper for smarter scheduling

Exclaimer has announced an exciting new integration with Chili Piper, a renowned demand conversion platform. This collaboration empowers businesses to embed personalised meeting booking links directly into email signatures, streamlining scheduling processes and enhancing conversion rates. By removing barriers to...

BFSI and retail surpass expectations with personalised email campaigns

MoEngage has unveiled its latest report that analyses the performance of more than 17.3 billion marketing emails sent via MoEngage’s data-driven platform to assess the impact of various personalisation strategies. Marketers can utilise this data to benchmark their email campaigns...

Almost 80% of businesses rank email deliverability as critical

In its newly released report, Sinch highlights the rising importance of email deliverability, with 78.5% of surveyed senders rating it as critically important (8/10 or higher) to their business goals. Published through Sinch’s email platform Mailgun, the report aggregates insights...

Marketing overload drives 40% of U.S. consumers to unsubscribe weekly

A recent survey by GetApp reveals that U.S. consumers are increasingly overwhelmed by marketing communications, with 40% unsubscribing from emails and texts at least once a week—well above the global average of 25%. The 2024 Advertising Preferences Survey highlights how...