Tag: emarketer

Emotions, not bargains, keep customers loyal

In a retail world obsessed with flash sales and coupon codes, a new study suggests something far more powerful is winning hearts and wallets. According to research by Bloomreach and EMARKETER, emotional resonance is now the biggest driver of customer...

The future of digital marketing in Europe

Emarketer’s latest report, The Future of Digital: Europe, offers an in-depth investigation into the region. It provides a deep dive into Europe’s deeply diverse digital marketing economies, segmenting and identifying key regional developments with projections. With marketing and advertising a...