Tag: feedback

Qualtrics’ UK Consumer Research Highlights Low Trust in AI

Arriving on CX Day, new research from Qualtrics reveals that AI-powered customer service is falling short for UK consumers, costing brands loyalty and sales. The 24-page Consumer Experience Trends Report shows that only 5% of UK consumers say they would prefer...

Practical tips for using incentive programmes to improve customer loyalty

Having quality products and offering great customer service isn’t always enough to push customers to make repeat purchases. Sometimes, a little extra incentive or motivation helps. Few things are more motivating for customers than the ability to turn their brand loyalty...

The feedback you didn’t know you needed: altering the customer experience

While organisations often chase bold insights to drive innovation and gain a competitive advantage, the most valuable insights frequently come from unexpected places. Small but significant details in unsolicited feedback — whether that’s the thickness of the gravy at KFC,...

Why you should sweat the small stuff

Small changes, big impact. How incremental improvements can transform customer experiences, build trust, and pave the way for long-term business success. In any relationship, grand gestures are great but it’s the small things that really show you care. It’s the same...

Qualtrics unveils consumer trends for 2025: rising expectations, waning loyalty

Qualtrics has released its 2025 Consumer Experience Trends report, revealing shifting consumer behaviours that pose challenges for businesses. Drawing on insights from nearly 24,000 consumers across 23 countries, the report highlights key trends for the coming year. Higher Expectations, Lower LoyaltyDespite...

AI’s shift from hype to strategic execution

Generative AI is no longer just a buzzword.  According to CallMiner’s 2024 CX Landscape Report, 87% of global CX leaders believe that implementing generative AI is key to their customer experience (CX) and customer service teams, and 91% believe AI will help...

Makers of Happy: the programme that empowered employees and satisfied customers

The pandemic wrought havoc on the travel industry. A near complete ban on international travel left airlines grounded, hotels empty and tourist operators struggling to survive. As revenues tumbled across the board, airlines and operators were forced to make drastic...