Tag: First Insight

Brand Who? 72% of Shoppers Can’t Spot the Difference Between Store Brands and Big Names

As many as 84% of consumers say store brands are just as good, or better, than national brands. But here’s the kicker: 72% of them couldn’t even tell which was which in a side-by-side test. That’s one of the standout insights...

Retailers Push Price Hikes Even If It Costs Them Consumer Loyalty

Despite knowing full well that customers will be furious, most retail execs are still planning to raise prices. That’s the takeaway from a new report by First Insight, Tariffs & Trust: Why Retailers Risk Loyalty with Price Hikes, which reveals a...

First Insight expands partnership with M&S to transform clothing & home categories

AI-driven retail solutions provider First Insight has expanded its partnership with Marks & Spencer (M&S), extending its services across M&S’s entire Clothing & Home business. Originally focused on the Lingerie category in 2015, this collaboration now aims to enhance customer...