Tag: Ford

Ford Otosan localises global CX playbook

Ford Otosan is a JV between the auto maker and local group Koç Holdings. Henry Ford once told customers for the Model T Ford, they could “have any colour, as long as it’s black.” The industry has come a long way...

Ford to slash 4,000 jobs in Europe

Ford aims to reduce its European workforce by 4,000, including around 800 roles in the UK, as it navigates the slowing demand for electric vehicles (EVs). This move represents 14% of Ford’s European team and 2.3% of its global workforce,...