Tag: gen z

This week in CX: are brands ready for gen Z?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve been looking at why you need to level up your CX strategy and how to adapt it to new generations, as well as how are...

Gen Z and Millennials turn to podcasts for news and connection

Podcasts have become a leading platform for brand discovery, particularly among younger audiences, surpassing traditional media channels. According to GWI’s latest report, the trend has accelerated since 2021, with Gen Z listeners playing a significant role in this shift. The survey...

93% of young workers face age discrimination at work

Negative stereotypes and mistreatment in the workplace are pushing young people out of jobs, as new research from UK Youth and KFC UK&I reveals a record 872,000 economically inactive individuals aged 16-25—the highest figure since tracking began in the early...

Over 25% of remote workers feel career-blocked

A new survey by United Culture reveals that over a quarter (27%) of hybrid and remote workers feel they’ve missed career advancement opportunities due to their flexible work arrangements. The study, which surveyed workers in the UK and US, shows...

72% of Gen Z say job interactions hurt their mental health

As Gen Z approaches a third of the global workforce by 2030, their experiences on the frontline are raising red flags for employers worldwide. A new study by UKG, surveying nearly 13,000 frontline workers and managers across 11 countries, reveals...

The internet has made connection a whole new conversation 

As a Gen Z-er born in 1999, I’ve been online and with a phone in my hand for over half of my life. I got a non-internet flip phone just to text my parents and play Tetris at age 9,...

72% of Gen Z reject middle management- is this a leadership crisis in the making?

Recent research from Robert Walters has revealed growing disillusionment among younger UK professionals regarding middle management roles, with over half of Generation Z professionals (those born between 1997 and 2010) expressing no desire to pursue these positions. According to the study,...

UK subscribers split on embracing mobile operator perks like streaming and broadband

A recent survey of over 3,000 UK mobile subscribers reveals a stark generational divide in the adoption of value-added services like music and video streaming, and home broadband. Younger subscribers, aged 16-29, are the most eager, with 45% willing to...

Gen Z demand creative marketing with ‘cool’ content and imagery to keep brand loyalty

Almost half (46%) of UK Gen Z customers have abandoned a brand because they grew ‘bored’ of them, despite previous loyalty. The same rings true for 29% of other generations. The new research from SAP Emarsys has also found that...

Gen Z speaks out: meet us on WhatsApp or risk losing our loyalty

A recent survey by CommBox shows that Gen Z (16-24-year-olds) prefer to interact with companies using native channels such as WhatsApp and Instagram. This is a critical opportunity for shops looking to engage younger consumers since Generation Z is vocal...