Tag: influencers

Radisson’s Creator Hub Innovates Travel Storytelling

Having picked up the Best Digital Transformation (Over 5,000 Employees) Award at last week’s International Customer Experience Awards, Radisson Hotels is showing the way forward when it comes to the hugely valuable influencer travel market. Creator Hub is a new collaboration...

The influencer economy is running out of trust

Influencer marketing has become one of the most powerful tools in the brand playbook, reshaping everything from product launches to customer loyalty. While the content keeps flowing, a new report suggests something more critical is drying up: trust. A new study...

Sprout Social’s new AI tools help brands find the perfect influencer match

Sprout Social has launched a revamped version of its influencer marketing platform to redefine how brands discover, evaluate, and collaborate with influencers in a digital age driven by relevance, personalisation, and trust. “Influencer marketing is no longer optional—it’s essential for brands...

Booked it snags £2.5 million for improved event ticketing CX

London-based “Booked it” is a fast-growing provider of solutions for the leisure and hospitality businesses. It works in many entertainment areas from bowling to theme parks, to cinemas and festivals, with tools designed for the booming venues, events and festivals...

Social media influencers’ marketing power is declining: what are brands’ next steps?

In 2019, Merriam Webster finally accepted the term ‘influencer’ into its dictionary. But influencer culture had changed the way brands connect with consumers long before that. Major social media stars have long since graduated from the beauty and mum bloggers...