Tag: R&D
85% of go-to-market teams say they’re aligned while silently pulling in opposite directions
New survey data from Mural reveals a troubling truth: Go-to-market (GTM) teams are confident in their collaboration, but that confidence may be dangerously misplaced. According to Mural’s 2025 Global Go-to-Market Alignment Gap Index, 85% of sales, marketing, and R&D professionals say...
