Tag: ROI

Pfizer develops CX metric for pharma field reps

Every industry needs to develop its own flavour of CX. Some industries are further ahead like retail, banking, telecoms. Other sectors are just starting out, such as construction, engineering, media, or pharma. Within a heavily regulated industry like pharma, any customer...

IBM data shows CEOs rushing to AI despite a 25% success rate

Success is a peculiar word in business, with a million ways to measure it and a thousand buzzwords to skew it. So, when IBM’s new survey showed only 25% of recent AI initiatives delivering the expected ROI, the enthusiasm for...

Reframing the ROI conversation — Why CX value is a shared responsibility

In the world of customer experience management, one truth is rarely questioned: the CX manager must prove the return on investment (ROI) of their efforts to senior leadership. While accountability is essential in any professional role, this expectation has become...

Challenges for UK businesses: legal risks, job cuts, and ROI justification

Workplace ‘banter’ poses legal risks for employers    Workplace banter continues to challenge businesses, with 57 tribunal cases last year linked to discrimination and harassment, according to GQ Littler. Allegations included racist, sexist, and inappropriate remarks, often dismissed as harmless jokes. Employment...

Retailers turn to AI and observability for better digital journeys

The retail industry is leveraging observability to improve digital customer experiences (DCX) and streamline operations, with significant ROI to show for it. According to New Relic’s latest report, retailers see a fourfold return on investment (ROI) from strategic observability efforts....

AI’s shift from hype to strategic execution

Generative AI is no longer just a buzzword.  According to CallMiner’s 2024 CX Landscape Report, 87% of global CX leaders believe that implementing generative AI is key to their customer experience (CX) and customer service teams, and 91% believe AI will help...

Forrester follows up on its list of emerging technologies for 2024

Aerial drones have topped Forrester’s follow-up list of the next 10 top emerging technologies for 2024. The first top 10 technologies list was released in June. This follow-up list highlights how AI continues to dominate the technological landscape, as well...