Tag: salesforce

Salesforce launches new tools for AI agent testing and management

Salesforce has introduced new tools to streamline the lifecycle management of AI agents developed with Agentforce. The new tools streamline testing, deployment, and monitoring processes while offering transparency in usage and performance. Designed for enterprises striving to adopt an “agent-first”...

New retail media solution from dentsu and Salesforce drives growth through personalisation

Dentsu has partnered with Salesforce to launch Smarter Media, a retail media solution powered by AI designed to speed up monetization by allowing personalised buying journeys. According to Salesforce research, consumer expectations around retail experiences are evolving, with 80% of customers...

Salesforce’s Agentforce: a new AI era for customer and employee experiences

Salesforce has announced Agentforce, the latest AI-driven feature that brings a more proactive and autonomous approach to customer experience (CX) and employee experience (EX). Aimed at maximising operational efficiency and enhancing interactions, Agentforce helps businesses deploy AI agents that can...

Retailers in for a tough holiday shopping season, as consumers are in debt

As consumers already start to prepare for holiday shopping season, new Salesforce research suggests that retailers might be in for a challenge, as 43% of consumers are carrying more debt than they were last year. The Salesforce Shopping Index highlights...

Salesforce Acquires Slack for $27.7 Billion

Cloud computing giant Salesforce is acquiring workplace chat app Slack, the two companies announced on Tuesday. Salesforce is paying $27.7 billion for Slack, according to the press release. “Under the terms of the agreement, Slack shareholders will receive $26.79 in cash and...