Tag: shopper behaviour

Holiday Shoppers Don’t Trust the Hype

Nearly 7 in 10 shoppers (69%) confessed they’ve sent back items bought during major sales events, according to Akeneo’s latest PX Pulse survey on holiday shopping behaviour.  According to the shoppers, poor product quality, confusing or missing details, and misleading images...

Consumers Will Pay More for Brands They Trust, New CX Study Shows

According to a new Press Ganey Forsta survey, customer trust is the new currency of loyalty. Based on feedback from consumers in the US and UK, the report examines how brand trust, data use, and AI adoption are influencing customer...

Hyper Informed Customers Are Becoming Retail’s Biggest Challenge

Almost half (36%) of retailers say that keeping up with hyper-informed shoppers is one of the top threats to their business, and 45% admit that store associates spend too much time searching for answers to customer questions instead of engaging...

Robots in Aisle 4? Shoppers Aren’t Sold on Retail Tech Yet

A new consumer study from SPAR Group reveals a simple but powerful truth about in-store shopping: if products aren’t available, shoppers won’t stick around. According to the 2025 SPAR Consumer Survey, 74% of shoppers cite product availability as their top...

Holiday Shoppers Are Spending Big in 2025, And They’re Rewriting the Rules

Tariffs, inflation, and global uncertainty aren’t stopping consumers from embracing the 2025 holiday season. According to the Salsify Consumer Holiday Shopping Report, 75% of shoppers plan to spend the same or more on gifts this year, a clear sign that...

Is Your Loyalty Program Built for Today’s Consumer?

Loyalty isn’t what it used to be, and consumers are making that clear. According to new research from Kobie, brands are facing a pivotal moment. As economic pressures rise, cultural divides deepen, and new technologies reshape expectations, shoppers across the...

Retail Therapy or Retail Values? Shoppers Are Choosing Sides   

More than one in three U.S. consumers (35%) say they expect to spend more on holiday gifts in 2025 compared to last year, even as nearly half (49%) admit they want to spend as little as possible. This conflicting mindset...

Brand Who? 72% of Shoppers Can’t Spot the Difference Between Store Brands and Big Names

As many as 84% of consumers say store brands are just as good, or better, than national brands. But here’s the kicker: 72% of them couldn’t even tell which was which in a side-by-side test. That’s one of the standout insights...

Online Shoppers are Getting Smarter, And More Sceptical

According to new research from Akeneo, today’s shoppers are savvier and more selective than ever, especially during high-profile online shopping events like Amazon Prime Day. The survey shows that 90% of consumers say that product reviews directly impact their purchase...

From Champagne to Sweatpants: What Consumers Are Cutting to Afford Groceries

According to Blue Yonder’s latest survey, as many as 85% of consumers worldwide are worried about the continued rise in grocery prices. Conducted across key markets including the U.S., U.K., France, Germany, Australia/New Zealand (ANZ), and the Middle East, the...