Tag: shopping trends

Over 70% of shoppers favour genAI in their shopping journey

A recent report by Capgemini shows that 71% of consumers now desire gen AI to be part of their shopping journey. This shift is mostly driven by gen z and millennials, who prioritise hyper-personalisation and better digital interactions. According to...

Target harnesses AI and tech to elevate holiday shopping experience

Target is ready to deliver a seamless and rewarding shopping experience this holiday season with over 400,000 team members, including 100,000 seasonal hires. Backed by investments in technology, artificial intelligence (AI), and a robust supply chain, the omnichannel retailer aims...

63% of UK shoppers hesitate to use AI for online purchases

According to a recent Zendesk survey of over 8,400 global consumers, British shoppers rank among the most digitally aware regarding AI. As many as 84% of UK consumers are familiar with AI tools like digital shopping assistants, and nearly half...

Big Lots launches app to streamline shopping experience for members

Big Lots has launched the Big Lots app to provide a more seamless and rewarding shopping experience for its customers. Available to both current and new members of the Big Rewards loyalty program, the app provides many features tailored to...

New retail media solution from dentsu and Salesforce drives growth through personalisation

Dentsu has partnered with Salesforce to launch Smarter Media, a retail media solution powered by AI designed to speed up monetization by allowing personalised buying journeys. According to Salesforce research, consumer expectations around retail experiences are evolving, with 80% of customers...

70% of US consumers make annual luxury purchases, driven by price and quality

According to recent research from LoopMe, 70% of US consumers purchase at least one luxury good or apparel each year. A significant one-third of these shoppers spend $1,000 or more on luxury items. Many shoppers see luxury shopping as a tactile...

81% of shoppers to cut spending while marketers hold high expectations

A recent study from Rakuten highlights a divide between retailers’ expectations and the reality of consumer holiday shopping plans in 2024. According to the survey, 81% of shoppers have no intention of increasing their holiday spending this year, showing a...

Shein and Temu’s rapid rise hits roadblocks

According to new data from Forrester, the two rapidly growing e-commerce platforms, Shein and Temu, are expected to experience a significant slowdown in growth rates next year. Based on an analysis of retail trends for 2025, this prediction suggests that...

70% of shoppers turn to social media for holiday shopping inspiration

As the holiday shopping season approaches, social media platforms are expected to significantly influence consumer behaviours and brand engagement. A recent survey from Sprout Social encompassing US and UK insights shows that over 70% of shoppers rely on platforms like...

Nearly 80% of shoppers want tailored offers this Black Friday/Cyber Monday

As nearly 80% of shoppers desire tailored recommendations this Black Friday and Cyber Monday, a new survey by Sinch is forecasting a shift toward personalisation, conversational commerce, and secure communication. The survey anticipates businesses leveraging AI, omnichannel promotions, and real-time...