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Tag: simon birch

Hobbycraft
By  Geoff Spick

July 17, 2025

Hobbycraft gets Crafty With AI and Freshworks for Smarter Customer Service

At Freshworks’ recent Refresh Europe event in London, heralding the launch of the new and improved Agentic Freddy AI, CXM interviewed Simon Birch from Hobbycraft, a UK arts and craft retail chain, to see how AI and cloud fit into the...

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