Tag: social commerce

Survey Finds Hidden Costs Are Retail’s Fastest Way to Lose Customers

If there’s one thing guaranteed to make U.S. shoppers walk away, it’s hidden costs. According to Akeneo’s 2025 B2C Survey, around 60% of Americans say they’ve abandoned purchases after discovering unclear or misleading pricing, making surprise fees and vague charges...

SEO is dying and TikTok is selling: What retail marketers fear most in 2025

Forget everything you knew about the customer journey. According to new data from customer engagement platform SALESmanago, Europe’s retail marketers are bracing for a fundamental reset, where SEO dies, TikTok sells, and private messages rule the buying journey. In a 2025...

Over half of Gen Z and millennials bought something on social media in the past three months

The rise of social commerce shows no signs of slowing down, with EMARKETER projecting nearly doubled online shopper spend by 2027. This boom is mainly driven by a younger population – Gen Z and Millennials, who admit to buying at least one...

Manychat secures $140M to power the future of conversational AI in social commerce

Manychat has secured $140 million in new growth capital, led by investment firm Summit Partners. This latest round brings the company’s total funding to $163.3 million since its inception in 2015, building on its $18 million Series A, backed by...

Data reveals user-generated content drives over $8 billion in social commerce revenue

User-generated content (UGC) is driving over $8 billion in annual social commerce revenue, according to a new report by Emplifi, with brands experiencing a 63% year-over-year increase in revenue through this strategy. The study analysed UGC shared by B2C brands...

Trust and security concerns are shaping the future of social commerce

New research from AfterShip and Ipsos sheds light on the factors shaping consumer behaviours on social commerce platforms like TikTok Shop and Instagram Shopping. According to AfterShip’s inaugural Shopper Sentiment Report, trust and security remain key issues for many consumers,...