Tag: social media

Social Media Isn’t Fun Anymore. What Does That Mean for Brands?

Social media is no longer the guaranteed engagement engine it once was. Sure, many (usually younger) people are still using it to discover and buy things, but the initial thrill social media offered before has faded. New research from GWI for...

The EU Could Follow Australia With a Social Media Under-16 Clampdown Impacting CX

Australia has been in the headlines this week as teenagers go to court to win their social media access back The move comes after the Aussie government passed a law banning under-16s from accessing social services. The country’s Online Safety...

Australia Prepares for World-First Social Media Ban for Under-16s, But Challenges Remain

Australia is set to implement what has been described as a world-first social media ban for users under 16, coming into effect this December. The law requires platforms such as Facebook, Instagram, Snapchat, and YouTube to take “reasonable steps” to...

Sprout Social Launches TikTok, Bluesky & Creator Tools for the Social Intelligence Era

Sprout Social has unveiled a new suite of innovations and strategic partnerships designed to give brands a competitive edge in the era of Social Intelligence. As audiences flock to platforms like TikTok and Bluesky for discovery, recommendations, and real-time conversations,...

8×8 Launches Social Connect to Turn Online Comments into Instant Sales

8×8 has rolled out 8×8 Social Connect, a tool built to convert social engagement into transactions while keeping brand reputation intact. Instead of treating social posts as marketing collateral alone, Social Connect monitors platforms in real time, spotting comments that signal...

Sprout Social Integrates Instagram and WhatsApp into Salesforce for Smarter CX

Sprout Social has expanded its partnership with Salesforce, introducing a new integration that brings Instagram, LinkedIn, X (formerly Twitter), Facebook Messenger, and WhatsApp into Salesforce’s Digital Engagement platform. The move makes Sprout the first social media management provider to connect...

Beyond the Memes: AI-Generated Imagery as a Marketing Gamechanger

ChatGPT’s new image generator has sparked a viral trend—from personalised Barbies to Simpson-style images flooding social media. But the memes phenomenon is more than just entertainment, it represents just one of the capabilities of a new marketing tool. Generative AI (GenAI)...

Retail Therapy or Retail Values? Shoppers Are Choosing Sides   

More than one in three U.S. consumers (35%) say they expect to spend more on holiday gifts in 2025 compared to last year, even as nearly half (49%) admit they want to spend as little as possible. This conflicting mindset...

Social Is the New Search: Gen Z Is Redefining Discovery Online

A major generational shift is underway, reshaping how people find information, make decisions, and interact with brands. According to Sprout Social’s latest report, Gen Z is no longer just using social media for entertainment—they’re turning to it first for answers,...

Americans know their passwords better than their health stats 

Most Americans say they’re committed to improving their health, but a new survey suggests they may be more familiar with their entertainment preferences than their vital health stats. According to Questhealth.com, 92% of U.S. adults report taking steps to prepare...