Tag: social media

This AI knows your voice, your rules, and your industry norms

The future of customer experience won’t come from generic chatbots but from AI that acts and thinks like the businesses it serves. That’s according to Birdeye, a company that unveiled Brand AI and Industry AI, two major additions to its BirdAI...

SEO is dying and TikTok is selling: What retail marketers fear most in 2025

Forget everything you knew about the customer journey. According to new data from customer engagement platform SALESmanago, Europe’s retail marketers are bracing for a fundamental reset, where SEO dies, TikTok sells, and private messages rule the buying journey. In a 2025...

Over half of Gen Z and millennials bought something on social media in the past three months

The rise of social commerce shows no signs of slowing down, with EMARKETER projecting nearly doubled online shopper spend by 2027. This boom is mainly driven by a younger population – Gen Z and Millennials, who admit to buying at least one...

Brand loyalty is on thin ice. Two strikes and you’re out, says new report

Consumers are running out of patience, brands are on notice—mess up twice, and 70% of your customers will walk away. That’s the stark warning from Emplifi’s latest report, The Social Pulse: State of Consumer-Brand Engagement on Social Media in 2025....

Genesys introduces a new tool to listen to customers on social media

Genesys has officially launched Genesys Cloud Social, a tool that allows organisations to leverage real-time insights from social media to enhance customer engagement. The feature expands the capabilities of the Genesys Cloud platform, enabling businesses to listen to and analyse...

How to leave X (Twitter) with your business/brand dignity intact

Many businesses are closing down their X accounts for company alignment or operational reasons. Typical responses focus on the platform’s falling engagement value or the rise of misinformation. Emarketer reported a drop from 8 million to 6 million among UK...

Consumers are shopping while streaming, scrolling, and browsing

According to a recent report by Salsify, 69% of shoppers are making purchases while simultaneously engaging in other activities—whether watching movies, browsing YouTube, or scrolling TikTok. Many consumers even juggle multiple distractions at once while shopping, highlighting the rise of...

Scroll, click, buy: How social media is reshaping consumer habits

The days of shopping carts and checkout lines are fading fast. U.S. consumers are now making purchases with a simple scroll and a tap. According to GRIN’s 2025 Modern Consumer Survey, 67% of Americans buy through social media at least...

What’s stopping retailers from capitalising on viral trends?

Ever scrolled through social media and felt that irresistible urge to buy the latest viral product? You’re not alone. A recent report from RELEX Solutions reveals that while 84% of consumers are lured by social media finds, the reality of...

Brands must adapt to top social media trends to thrive in 2025 

According to the 2025 Sprout Social Index Edition XX, social media has emerged as the leading source for staying updated on trends and cultural moments, surpassing TV, family, friends, and other digital channels. This shift allows brands to engage directly...