Tag: social media

US teens stay online ‘almost constantly’ as YouTube and TikTok dominate

Almost half (46%) of American teens say they are online “almost constantly,” showing the impact digital connections have on their lives, according to a new Pew Research Center survey of teens aged 13 to 17. The study highlights YouTube’s dominance,...

UK adults spend record 4+ hours online daily as social media dominates

The average U.K. adult now spends 4 hours and 20 minutes online each day, according to Ofcom’s Online Nation 2024 report, which tracks digital habits across the country. This increased from 2023, when the average was 3 hours and 41...

Data reveals user-generated content drives over $8 billion in social commerce revenue

User-generated content (UGC) is driving over $8 billion in annual social commerce revenue, according to a new report by Emplifi, with brands experiencing a 63% year-over-year increase in revenue through this strategy. The study analysed UGC shared by B2C brands...

Trust and security concerns are shaping the future of social commerce

New research from AfterShip and Ipsos sheds light on the factors shaping consumer behaviours on social commerce platforms like TikTok Shop and Instagram Shopping. According to AfterShip’s inaugural Shopper Sentiment Report, trust and security remain key issues for many consumers,...

70% of shoppers turn to social media for holiday shopping inspiration

As the holiday shopping season approaches, social media platforms are expected to significantly influence consumer behaviours and brand engagement. A recent survey from Sprout Social encompassing US and UK insights shows that over 70% of shoppers rely on platforms like...

Political polarisation drives consumer boycotts

A recent survey by GWI, a global research firm, found that nearly a quarter (22%) of Americans have boycotted brands or products due to political stances in the past three months. Additionally, two in ten people have unfollowed brands or...

Holiday shoppers prioritise price and speed, with mobile shopping leading the way

Holiday shoppers are increasingly shifting from traditional in-store experiences to fast, mobile-focused shopping in order to complete their gift buying in less than six hours, revealed a Celigo report. The survey also highlighted that most global consumers plan to spend...

Pumpkin spice, social media, and early autumn flavours: what shoppers want this season

According to a recent Algolia report, 67% of US customers adapt their recipes and grocery shopping lists to accommodate the changing seasons. This number goes up to 77% for parents, emphasising the family-oriented aspect of fall festivities. One of the main...

UK to see the largest rise in AI-generated social media marketing content

UK businesses plan to use GenAI for an average of 48% of their social media content by 2026, up from 36% in 2024.  In fact, reliance on GenAI for content creation is supposed to increase at a faster rate in the...

Are influencers relevant in the age of UGC?

Love it or hate it, we are living in the age of the influencer. Just look at the ongoing phenomenon of Love Island. With 1 million viewers tuning in to the recent Love Island All Stars final, the show’s impact extends far beyond the screen, turning many contestants into household names with...