Tag: sports

From Stadium to Screen: 8×8 Deepens Partnership with Southampton

8×8 has renewed its sponsorship agreement with Southampton Football Club, extending the partnership with both the Men’s and Women’s First Teams through the 2025/26 season. Since first teaming up, 8×8’s contact centre and communications technology have played a key role in...

RingCentral Steps Up to the Plate as the Chicago Cubs’ Official Cloud Communications Partner

RingCentral has announced a new partnership with the Chicago Cubs, becoming the team’s official cloud-based communications partner. The collaboration will transform how the Cubs connect with their millions of fans and how the organisation collaborates behind the scenes. As part of...

Can AI Make Sports More Exciting Without Ruining the Magic?

The future of sports fandom is here—and it’s powered by artificial intelligence. According to Capgemini research, fans are no longer just watching the game—they’re interacting with it in real time, fuelled by AI and generative AI technologies. Over half of...

From text to touchpoint: how Infobip and Clerk Chat are transforming fan experiences

Infobip has partnered with conversational technology firm Clerk Chat to deliver a next-generation messaging experience for a professional football team based in Los Angeles. The collaboration merges Infobip’s Rich Communication Services (RCS) capabilities with Clerk Chat’s conversational AI technology to...

Sports fans feel more in the game with Interprefy

The burgeoning international sports scene has seen many events transcend the English language. From cycling, motorsports and tennis in the Middle East to team sports and snooker in Asia, there is a growing need for understanding and feeling part of...

Asian American consumers lead shifts in streaming, shopping, and sport

According to Nielsen’s new report, Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are becoming a major force reshaping digital commerce, media, and beauty. As of January 2025, streaming captured 53% of Asian Americans’ total TV time—an increase from...