Tag: strategy

How AW Rostamani Turned CX Technology into Tangible Business Value

While many businesses are still trying to align their CX investments with commercial outcomes, AW Rostamani Group has already closed the gap. Its contact centre no longer operates as a support cost. It drives revenue, identifies growth opportunities, and strengthens...

Are Your Internal Power Dynamics Undermining Your CX Efforts?

What is a great customer experience? For many, it is all based on the point at which the customer and company interact. CX’s value is often presented as something that exists beyond the internal workings of a business. Yet when it...

Forrester: Volatility is the new normal, embrace the risk

From trade wars and cyberattacks to supply chain chaos and geopolitical instability, the economic curveballs keep coming. Forrester says waiting for calm is a losing strategy. In its new report, How To Thrive Through Volatility, the research firm urges business and...

AI won’t save your CX processes. It’s time for a more thoughtful approach to customer experience

There can be no mistake: artificial intelligence has taken the world by storm. We are currently witnessing the proliferation of a technology capable of transforming every industry. But transformational changes like this are a year’s long process. And too many...

Reframing the ROI conversation — Why CX value is a shared responsibility

In the world of customer experience management, one truth is rarely questioned: the CX manager must prove the return on investment (ROI) of their efforts to senior leadership. While accountability is essential in any professional role, this expectation has become...

How aligning with clients’ finance strategy elevates CX

Customer experience (CX) is about prioritising customers: handling their journeys, understanding their needs and delivering value. It goes beyond finance and transactions, focusing on creating meaningful experiences that guarantee customer satisfaction and loyalty. According to McKinsey, companies focused on improving CX...